Drithius
Magic & Loss
Apparently, it's been built from the ground up to take advantage of advertising regardless of your Live membership. Another nail in the coffin.
http://www.gamespot.com/news/xbox-one-created-with-advertising-in-mind-6411083
http://www.gamespot.com/news/xbox-one-created-with-advertising-in-mind-6411083
Microsoft hopes that the inclusion of Kinect with every Xbox One system will allow the company to better serve contextually relevant ads, and that integrating advertising material within content will make it less jarring.
“On Xbox, the ad is part of the actual experience, it’s not something that is outside. The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash,” the senior digital art director revealed. “So the users know that this is something that when they click on it, they won’t be hit by something crazy or something dangerous like on the web. Everything that lands there, we create."