Could they have found a *worse* name ... oh, well ... it still looks interesting.
Worse? Hardly.
But other games have equally bad names: SpellForce 2: Shadow Wars, Legend - Hand of God, etc.
All are pretty high on the Generic-O-Meter.
Something like Drakensang: The Dark Eye is strange and will give them an uphill battle for the first game of the franchise, but it´s at least original. So if the game is a solid success they have good chances that the word of mouth will lead customers exactly to their game and that it will become a brand name when the sequel comes out.
A similar example: The Elder Scrolls: (enter names here).
Maybe publishers intentionally take the opposite road though. If their game is average, why not be satisfied with a routine success? Choose a generic genre-specific name, make everything solid and collect the standard sales from people unaware what exactly they are buying.
what's so bad about the name?
Theyre just cutting to the chase ='.'=
The name is terrible. Both "Dungeon" and "Hero" are generic and nearly meaningless because they have been used before for countless other games.
The ideal name is short, original, avoids numbers (if possible) and generic elements, and transports a clear message. For example: Quake, Doom, Sim City, The Sims, Duke Nukem (3D
), Max Payne, Resident Evil, Wasteland.
http://dukenukem.typepad.com/game_matters/2004/02/the_name_of_the.html