Dragon Age - Official Magazine online

Thanks to EA Germany for pointing out that the official Dragon Age: Origins Magazine has gone live. It contains a wealth of information and a competition. Of course everything but a couple of vids is in German.
More information.

This "Magazine" can be downloaded - as an .exe file. A bit over 4 MB. It appears to me to be programmed entirely in Flash.

A magazine strictly about DA:O -- it's official ... this is ridiculous!

No offense to anyone who is an ardent fan (I've already pre-ordered it myself), but isn't this just going too far? I realize it's a digital-format "magazine", but c'mon! I'm almost surprised there aren't DA:O themed Happy Meals at McDonald's.

Does World of Warcraft have its own magazine? Not to say that should be the benchmark rationale for starting a magazine. I guess all of this hype is just making me more and more nervous about the quality of this game. I just don't want this to turn out to be Spore-level hype.

Well, so far it appears to be online only.