GameIndustry.com are starting up their MMO week with a piece on Codemasters.
More information."It's one of the toughest areas of the videogames business. It's the hardest space in which to make games, you see some really big, high-profile games that don't end up coming out, there's huge risks involved.
"The model that we took initially was licensing games – we will get into development eventually – but we did licensing so we could manage the risk and learn more about the business," he revealed.
"Recently we've seen a couple of really nasty failures in the MMO space, whether the message wasn't right or the quality of the game wasn't there, because it's an extremely competitive market."