^ Yeah, the GTX 670 is looking really good… One would expect non-reference designs in the upcoming months that take advantage of the short PCB. Which would be great for a media center and SFF gaming mATX/mITX PCs.
The actual PCB length on this video card is under 7 inches.
http://hardocp.com/article/2012/05/10/nvidia_geforce_gtx_670_video_card_review/
Rumor has it that what we know as the 680 and 670 gtx were actually intended to be upper mid-range cards… The codenames(and aforementioned PCB length + die size) kind of gives that away if you look at previous naming conventions:
GF104 -> 460
GF114 -> 460 v2, 560, 560 ti
GF100 -> 470, 480 (and a 465 with 4 SM cores disable/cut)
GF110 -> 570, 580, 590 (and a "448 core" 560 has 2 SM cores disabled/cut)
Fast forward from GeForce 400 + 500 to the 600 series:
GK104 -> 670, 680, 690
GK110 -> ???
Long story short, I believe Nvidia has wrangled in big fat margins on GK104 and likely has a ton of pricing flexibility(especially on the 670). Once production and capacity pick up we should hopefully find ourselves in a consumer friendly price war(assuming NV + AMD don't engage in collusion/price fixing of some sort).
-EDIT-
They are currently available on
Newegg ranging between $399.99 to $439.99.