magerette
Hedgewitch
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- October 18, 2006
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The PC Gaming Alliance, a nonprofit corporation promoting PC gaming composed of PC industry members such as Microsoft, Intel, AMD, NVIDIA, and Dell, has a report out called "Horizons," looking at the state of PC gaming and coming to some overall positive conclusions. You can read a summary of it here, but here's a sample of the main points revealed so far:
IGN also has a Q & A with PCGA pres Randy Stude(Intel), and Roy Taylor(NVidia), the PCGA's CTO, that goes into the subject of what the Alliance is about a bit further. Here's a sample question:Speaking at the Games Convention Developer’s Conference in Leipzig, PCGA president Randy Stude announced that PC gaming was a $10.7 billion industry during the year of 2007, with retail sales accounting for just 30 percent of total revenues. According to the report, growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales.
Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 billion, while advertising revenues from websites, portals, and in-game ads accounted for $800 million. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.
“Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported,” said Stude. “Today’s consumers shop where they live - online.”
More information.IGN: The issue of PC game piracy creeps into just about every "state of PC gaming" discussion, but how are we to know how much damage it's actually doing? Will we ever really be able to get a definite sense of how piracy is really affecting game sales, or will it remain the sort of nebulous threat it appears to be today?...
Roy Taylor: Piracy is stealing. It's as bad as taking money from someone's wallet. Those users that do it often hide behind a number of excuses. We are very serious about addressing all aspects of this issue. But this includes not treating honest and desired users as bad guys. Poor anti-theft measures are part of the problem. They help justify downloading illegal non-protected copies and they cause resentment. The subcommittee is aware of all of these and is working on them. It's a big subject.
- Joined
- Oct 18, 2006
- Messages
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