Diablo 3 - How the endgame failed @ PC Gamer

What does the term "standard box business model" stand for ?
 
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What does the term "standard box business model" stand for ?
You buy a game upfront and then can play it. There are some alternate models for parts of asia if I remember rightly - free game but buy game time cards for multiplayer for eg.
 
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There is nothing stand alone about it. It's an expansion pack to Wings of Liberty and according to them you need the base game in order to play the expansion.

Interesting. I haven't paid much attention since finishing (and being disappointed with) Wings of Liberty, but that's something that's definitely been changed since their original announcements about SC2. It was originally made to sound as if it was going to be 3 separate games.

Still, it didn't need to be an expansion that would require Wings of Liberty. I think the reason for that is obvious.
 
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