The piracy issue tends to lead to discussions on DRM, and I bring up
the controversy over Spore. "I think gamers wanted to make their voices known; it was the equivalent of the Boston tea party." He tells a story about not being able to play a game he bought for his son because the activation code didn't work, and he couldn't call customer support because they were closed for the holidays. "Everyone has a story like that," he says.
Activation limits aren't the best way to keep games safe or gamers happy, and he believes EA got the message about what people are willing to tolerate. "[PC Gamers] don't buy one machine, stick it in the corner, hook it up to the TV, and play it forever. We play on multitudes of machines, and we want the same rights an Xbox 360 purchaser has, to move the game to whatever machine we want to play on."
