According to a new article on gamesindustry.biz EA is considering a free trial future for all of it's games on consoles, and other platforms. Oh boy this wont end well.
Link - http://www.gamesindustry.biz/articles/2015-01-27-players-will-expect-a-free-to-start-experience-ea
Link - http://www.gamesindustry.biz/articles/2015-01-27-players-will-expect-a-free-to-start-experience-ea
Electronic Arts has embraced the idea of games-as-a-service for years. In the process, it's learned a few things about how to get people to sign up for services. In a post-earnings conference call today, EA CEO Andrew Wilson, when asked about free-to-play's future on consoles, said the company thinks about it the same way it thinks about the business model on other platforms.
"As we look to the future, we believe a very big part of our player base will expect a free-to-start experience," Wilson said. "When we look at film, TV, music, books, very often there is this free trial notion that actually onboards new players, new listeners, new readers, or new viewers into a service. We're actively looking into how we could offer that type of experience to our players on console and across other platforms."
That doesn't mean everything will have the same business model. Wilson said the approach is viable regardless of whether the step after that free trial is a full game download, a "traditional" free-to-play microtransaction, or even a subscription to a broader service like EA Access.
"Our expectation is that we will be offering all three of those options to players both on console and across other platforms," Wilson said