PC Gamer: Your Kickstarter campaign has been very successful. How does the reality compare to what you expected at the start?
Brian Mitsoda: We’re kind of following the normal Kickstarter trend right now. We started really big and that was really very exciting. It’s been kind of dropping off in the middle, which it generally does. The expectations are that we’re pretty sure we’re going to get funded. Our biggest goal right now is to hit the 150 mark which, if you’ve watched any of the other Kickstarters, a lot of times that’s when a bunch of other people will be like, “Oh, it’s funded. Let’s go fund that now.” And then, of course, you’ve got a huge push at the end generally.
Really, the hardest part for us has been that there’s been a bit of Kickstarter fatigue in the press lately. For a lot of press, they’re like, “Oh, yeah, Kickstarter. That was really big… back in April.”
The other thing that’s kind of worked against us is that we have zombies in our game. And I don’t know if you’re aware, but there are a lot of games that use zombies. And so we’ve kind of tried to deal with this problem of, “Oh, look, another zombie game!” And one of the things we’ve tried to get across to people and the press is that the zombies really are not the major focus of the game. It’s really just an excuse to have an interesting combat mechanic and explain why the whole world has fallen apart: “Well, the zombies have kind of pushed it in that direction, but let’s focus on the humans.”
