Well, there's a spell that can make anvils appear over people's heads and then drop on them. That's new. Kind of. I guess Looney Tunes might've done it before.
Another great idea they can do is only give the editor to one site, then require some stupid test before fans can download the editor. Then just to spice it up some more, hell don't even return fan email request about the editor, no need in actually following up about REALLY releasing the editor when you can use it as fake marketing ploy.
I am sure it will be much more popular than all those silly games with all the modders like Morrowwind, Oblivion and Fallout 3. Those game mods and modders are just a bunch of phonies, bet those games didn't sell more than 100 games each.