As I saw the headline, my inner alarm bells began to ring.
They haven't stopped since.
This just lessened my interest for that game -
- but I must honestly admit that I'm now really, REALLY interested at how this will work out in terms of sales !
I strongly assume for myself they just took the "sex part" from Mass Effect that was going through the press and someone there just thought : "Well, attack is the best form of defense !"
So now they're "acting pro-actively", so to say, they are trying to let such a "bad press" like with Mass Effect NOT to happen - and even more : They just go for the opposite !
"Sex sells !"
Which means that someone there in the marketing dept. has surely learned from that "Mass Effect Crisis" (exaggerating a bit, of couse), in terms of getting attention.
Now, this person has obviously learned that in a country like the U.S. one can actually shock = getting attention people there, which is in principle what marketing REALLY wants and what it is REALLY about : Getting attention.
From THAT point of view, their marketing is absolutely excellent : They're doing everything to get the most possible amount of attention !
Edit : Just a sidenote : The older people become, the less they can be shocked by sex alone - which means in contrary that the younger a person is, the greater the "shock effect" is, concernig "sex" ... Which might say something about their wanted customer base - the age, I mean ...
They haven't stopped since.
This just lessened my interest for that game -
- but I must honestly admit that I'm now really, REALLY interested at how this will work out in terms of sales !
I strongly assume for myself they just took the "sex part" from Mass Effect that was going through the press and someone there just thought : "Well, attack is the best form of defense !"
So now they're "acting pro-actively", so to say, they are trying to let such a "bad press" like with Mass Effect NOT to happen - and even more : They just go for the opposite !
"Sex sells !"
Which means that someone there in the marketing dept. has surely learned from that "Mass Effect Crisis" (exaggerating a bit, of couse), in terms of getting attention.
Now, this person has obviously learned that in a country like the U.S. one can actually shock = getting attention people there, which is in principle what marketing REALLY wants and what it is REALLY about : Getting attention.
From THAT point of view, their marketing is absolutely excellent : They're doing everything to get the most possible amount of attention !
Edit : Just a sidenote : The older people become, the less they can be shocked by sex alone - which means in contrary that the younger a person is, the greater the "shock effect" is, concernig "sex" ... Which might say something about their wanted customer base - the age, I mean ...