BundleStars is a daughter company of the French publisher Focus Home.
If a game is included in a cheap bundle, meaning not Humble Bundle and maybe other premium offers, it can have several reasons, for example:
- the game is so old that price simply doesn't matter. They're simply squeezing every last drop out of their back catalog.
- the game was a complete flop (-> Bloodknights is currently in a bundle. The game is less than a year old.), so they take whatever they can.
- the game doesn't sell for a higher price anymore
- Different target audience. Maybe many gamers simply don't buy bundles, and those who do often don't buy single games ?!
- Marketing. Maybe another DLC is coming up? Or maybe the dev is working on the next game in the series?
- Better business *after* the bundle. Happens more for 24 hour sales. Gamer misses .99$ sale and buys a day later for 3.99$.
And in case of Focus Home games it's even more simple: They have already been written off. Almost every cent is profit - 5k here, 10k there … a few k every day. All this with 1 or 2 people doing DB work and negotiating based on standard contracts.