Dark Souls - Sells 1.19M in NA and Europe

I wonder how much it cost to make and market?
 
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well its units .. units are not priced the same right?
I am not very clear on this.
 
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I keep reading about how many units a particular game sold. But, i don't read about how much revenue it brought in. I'm just curious to know what the game profited. Because, that's what really matters.
 
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I keep reading about how many units a particular game sold. But, i don't read about how much revenue it brought in. I'm just curious to know what the game profited. Because, that's what really matters.

You can get a rough estimate if you multiply by the average MSRP, deduct around 40-50% for replication, packaging, shipping, retailer/wholesaler margin, Sony/MS fees, rebates, circulars, POS displays, etc., and then if it's considered an AAA game, the marketing cost can range anywhere from $20-80m or so.
 
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Well, people who like their games punishingly hard are very vocal (because there haven't been that many games to their liking lately) but they are still not the majority.
 
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Well, people who like their games punishingly hard are very vocal (because there haven't been that many games to their liking lately) but they are still not the majority.

I wonder if the combination of their marketting and the tone of the posts on IGN and other game-news related sites created something similar to the effect of Porsche's marketting in the 1990's.
 
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I wonder if the combination of their marketting and the tone of the posts on IGN and other game-news related sites created something similar to the effect of Porsche's marketting in the 1990's.

Uh? Nah. Most people just don't want a game that is punishingly hard, that's all. Besides, it's very unlikely that the game had a particularly high budget, both dev-wise and for the marketing, so those to me are pretty damn good numbers.
 
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