CountChocula
Keeper of the Watch
Oh gawd what do they need the money for? I thought the game was nearly finished.
The whole point was to make the game and then sell copies (or partner with a publisher perhaps).
If you had an opportunity to pre-sell a certain number of copies and promo materials in advance, wouldn't you take it?
I don't know exactly how they've been funding development up to this point, but I imagine they have a pretty small team. An injection of funding like this can result in a greatly improved finished product.