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EA Expects to Score Over $1 Billion (€760 Million) on DLC and Add-Ons This Year.
Regardless your gender, prepare to get milked.
Electronic Arts is aiming to nab in excess of $1 / €0.75 billion this year in DLC and add-on content sales alone, the bulk of which is expected to come from the company's sports franchises.
The information comes from a recent Bloomberg report, and John Reseburg, an EA spokesperson, confirmed that Madden NFL add-on revenue noticed a 350 percent year-on-year growth during the financial quarter ending June 30.
Among its ongoing efforts to improve its add-on features so it can squeeze more revenue from its customers, EA aims to enforce stricter rules when it comes to trading and farming in-game currency, including severe measures such as banning coin sellers and card-trading bots.
Regardless your gender, prepare to get milked.
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