Of course it is marketing. And?
The Witcher 2 was released at around the same time as DA 2.
With the possibility of releasing products demanding to be patched, products are now released calling for patching.
TW2 was no different. DA2 was no different.
But on reception, what product was depicted as a bugnest and what product was given a free pass?
The Witcher 2 and DA2, respectively.
What product was a bug nest coming with show stoppers and what product was released with non game breaking bugs?
DA2 and TW2, respectively.
CD projekt learned their lesson. They never hid they had to improve on the marketing.On this site, in the news section, one thread was opened to report they installed a marketing department in the US.
They've announced it openly from the start. When you've got a game that was released in the state of TW2 around the same time as DA2, and that your game was given the flail while the other was praised and terrible bugs were not mentioned, something had gone wrong.
Could not be the product. So they pinpointed marketing as the weak point and improved on it. Could be something else though, as they are localized in Poland.
Their proper handling of marketing will give the answer.
DA2 came out with proper marketing and was released riddled with deadly bugs.
Given a free pass.
TW3 has proper marketing this time so...
Since players supported the rise of dlcs, and installed developpers in this routine, that CD Projekt came after the routine was installed, that their type of games come with the imperative release of DLCs, that hype brought by marketing is sought for by potential buyers, they are doing the cool things by releasing them for free.
That is the only cool thing they can do.
Going without marketing? Impossible. Customers want that.
Not releasing DLCs? Impossible. Customers want that.
What can CD projekt offer that the customers cant refuse? Free DLCs.