BillSeurer
Eternal Supreme Dictator
Because it is a science. Every company worth its salt has its people. You are being played! Yes, even you. They know about people like you that think they have it under control and pretend not to follow the hype. They have your number, too. They have us all under control.
I always laugh when people say that advertising (hype is advertising) "doesn't affect me". Advertising affects us all. The best advertising does so and makes you think that it didn't.