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IGN has a fluff piece titled 5 Reasons Skyrim Will Make You Its Bitch, with producer Craig Lafferty offering comments about some obvious sections:
More information.2. There's an insane amount of things to do and see
One of the best aspects of Oblivion was its abundance of water-cooler moments – because there was so much to see and do off the beaten path, there was always plenty to talk about with friends who were playing the same game at the same time but in an entirely different way. Like that time you became a vampire, or when your friend happened upon a body floating in a stream with a suicide note tucked into his pocket. Then there was that quest – 'A Brush With Death' - that transported you into a painting in search of a missing artist. It was a watercolour water-cooler moment!
"There's definitely lots more stuff like that," says Lafferty. "We don't want to give anything specific away to spoil it, but we've got a big open world to go anywhere and do whatever you want, on top of the main quest which is about 30 hours long. We still have the guilds – so the mage's guild, the thieves' guild, the fighters' guild, those are back. The mage's guild takes place in the College of Winterhold. So we have that as well as 150 handcrafted dungeons, and probably over 500 individual activities to do in the world so there's a lot of that as well as the main focus of the story."