Legend of Grimrock 2 - Key Art Revealed

There is a saying that one shouldn’t judge book by its cover. But hey, let’s be honest, everyone checks the cover first . That means that whether it’s a book cover, a movie poster or game box art, the cover is really important piece of the first impression you get from a new product. Even though LoG2 probably won’t be published in physical form, it still needs “box art” that will be used everywhere from web page, digital marketplace and game reviews to desktop backgrounds. In game business box art is also sometimes called key art. That means that the one image should reflect pretty much the whole game, its mood, story, setting, characters and on top of it all it needs to look really good to stand out of thousands of other images. Not so easy huh? The key art was finished about a half a year ago, so it’s about time to let it see the day light.

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Aubrielle said:

Everyone judges a book by its cover. Almost everyone, anyway. The old adage urging us not to do that falls on the same deaf ears as everything else our grandparents told us - don't judge others, live and let live, don't covet your neighbors' spouse.

Art is the most important part of a game's delivery - it's what pulls the unsuspecting gamer in, what makes them click on screenshots or even the game's page. Art isn't the entire game - it has to follow up with balance, story, and countless other factors, but art is always the intro. You never get a second chance to make a first impression.

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