CD Projekt RED - New Blog

CD Projekt Red has launched a new studio blog with the following aims:

The goal of the cdpred.com blog is to inform about the studio and its products by a series of “making of” articles, inside materials and fun facts.

The first article describes the creation of a cinematic, titled "52 and a half":

In Poland it’s hard to find someone, who doesn’t know Geralt of Rivia, a witcher, the main protagonist of Andrzej Sapkowski’s novels and our game. Outside of Poland not so many people know Geralt. While working on the 360 version we thought it’s a good idea to show the White Wolf to others in a short clip made with the REDengine.
A good idea is like the Spanish inquisition – nobody expects them. The spark to make, what later became “52 and a half”, kindled us quite late in the production process, so we had little time to produce a film, which carried enough information. There were a lot of thoughts how to give as much details about the witcher’s abilities having a very tight deadline. What we finally agreed on was a clip with the witcher preparing for combat with an off-screen commentary.

More information.

"inform about the studio and its products by a series of “making of” articles, inside materials and fun facts."

They described something Platige has for years. Y'know, those are guys that made The Witcher cinematics (for both games and including Rise of The White Wolf trailer).
While that's not a bad move, it feels not original enough for CD projekt.