Your donations keep RPGWatch running!
RPGWatch Forums » Comments » News Comments » Malevolence: The Sword of Ahkranox - How to Run a Successful Kickstarter

Default Malevolence: The Sword of Ahkranox - How to Run a Successful Kickstarter

January 29th, 2013, 17:27
Alex Norton has given a 90 minute lecture last year on how he made his pledge on Kickstarter for Malevolence: The Sword of Ahkranox a success, raising over 500% of it's original pledge. There is a video of 90 minuntes covering this lecture, which might be a bit long, so he summarized it in an editorial for Gamasutra.
He makes some valid points on running a successful kickstarter not addressing the point that he only asked for $6000 to start with, which made raising a lot more maybe a bit easier compared to those who are asking $30.000 to start with.
After doing significant research on other, more successful, crowd-funded projects, I came to the following conclusions:

- Communication is key! Talk to your pledgers and potential customers. Answer their questions when they have them and keep them engaged.

- It all comes down to how you sell your product, and how you sell yourself and your team as people.

- Be aware of your target audience and gear every little thing you do towards them and only them.

- Market your campaign. Send links to blogs, reviewers, journals, magazines and spread it across social networks. Get traffic to it.

- Be willing to put in the hours that it takes to make regular updates, answer all questions and keep the customer engaged at all times.

On top of this, I decided to change my tactics to include the following:

- Show the customer that the project is being made by people. Good quality, friendly, nice people. If they like you, they'll be more inclined to like what you're selling.

- Don't just show them why your product is special. Show them why it's special to YOU, and why it should be special to THEM.

- When you're selling your product, you should also be selling the people making it. It makes the customer feel a part of something, rather than a simple ‘browse and buy' scenario.

- Write lots of updates. At LEAST 3 per week. Show them you're working at it. Show them how dedicated you are. Try and use video where possible. People respond to video. Get your best speaker onto it.

- Talk to the pledgers, not just as someone who answers questions, but really engage them in conversation. Show them you're real.
And you can check out the 90 minute low quality shakey-cam video too.

More information.
Myrthos is offline


Myrthos's Avatar
Cave Canem
RPGWatch Team


Join Date: Aug 2006
Location: Netherlands
Posts: 6,126


January 29th, 2013, 17:27
A recently failed KS that could have learned from this: Inherit the Earth 2.
rjshae is offline


RPGWatch Donor
Original Sin 2 Donor


Join Date: Mar 2012
Posts: 2,615


January 29th, 2013, 20:18
Considering that this guy did so well after initially failing miserably with an absolutely terrible indiegogo (iirc) campaign, he is very likely to have advice worth hearing.
"I am not interested in good; I am interested in new, even if this includes the possibility of it's being evil"
(LaMonte Young, 1962)
holeraw is offline


holeraw's Avatar


Join Date: Sep 2009
Posts: 693


January 29th, 2013, 20:41
Originally Posted by rjshae View Post
A recently failed KS that could have learned from this: Inherit the Earth 2.
That one looks absolutely dismal. The only way I'd contribute to a game like that is if someone stole my credit card.
Roq is offline


Original Sin Donor


Join Date: May 2012
Location: Somerset/London UK
Posts: 1,393


January 30th, 2013, 01:18
The first game of inherit the earth was cool.

Malevolence in the beta form I have is fun, but I'm really looking forward to magic and everything getting done.
If you don't stand behind your troops, feel free to stand in front.
rune_74 is offline


Original Sin 2 Donor


Join Date: Apr 2007
Posts: 4,209
RPGWatch Forums » Comments » News Comments » Malevolence: The Sword of Ahkranox - How to Run a Successful Kickstarter
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT +2. The time now is 12:57.
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2016, vBulletin Solutions, Inc.
Copyright by RPGWatch