|
Your continuous donations keep RPGWatch running!
RPGWatch Forums » Comments » News Comments » CD Projekt RED - How They Conquered Poland

Default CD Projekt RED - How They Conquered Poland

July 19th, 2014, 16:10
Polygon posted a new article about how CD Projekt RED conquered Poland in the last decade. Here is a sample from their tour of the developer.

Like so many other companies in Poland, CD Projekt started as a direct result of the collapse of communism. Poles were suddenly left to fend for themselves, and many like Iwinski saw the opportunity to build businesses, something that was denied to ordinary people under communist rule. He calls the years following the 1990 change in government an "incubator of entrepreneurship."

CD Projekt's version of entrepreneurship involved capitalizing on Poland's lax copyright laws and Western games companies' general disinterest in the Polish market. When the copyright laws changed, CD Projekt changed, shifting into licensed localization, distribution and, eventually, game development. But it all started simply as an excuse to play new games before anyone else.

"We had access to new games," Iwinski says. "How silly does that sound as a reason for founding a business? But I think it was quite important. … We were doing the first localizations in Polish. We did PR and marketing campaigns. In the beginning, the market was quite wild. No retail chains selling games. In the first few years we were just selling to mom-and-pop shops. [Customers] were coming up with a Volkswagen and filling it up with games and selling them in small stores all around Poland."

The success of CDPR's early efforts convinced Iwinski that he wasn't the only one who wanted to play games, and that most Polish people wanted to play them in Polish. CDPR became the first company in Poland working directly with Western companies to localize games in Polish, hiring famous Polish actors to redo the spoken dialogue. Suddenly the world of game development broke wide open. CDPR could offer Western companies something no one else was offering.
More information.
Couchpotato is offline

Couchpotato

Couchpotato's Avatar
LazyGamer
RPGWatch Team

#1

Join Date: Oct 2010
Location: Potato Land
Posts: 9,542

Default 

July 19th, 2014, 16:10
How they conquered Poland…

tanks?
flabbyjack is offline

flabbyjack

flabbyjack's Avatar
SasqWatch

#2

Join Date: Nov 2007
Posts: 16
Send a message via AIM to flabbyjack

Default 

July 19th, 2014, 16:20
Originally Posted by flabbyjack View Post
How they conquered Poland…

tanks?
I'm sure you didn't even read the article. You just saw the title and had to make a comment. It's about how they became the biggest Developer/Distributor in Poland.

Its a good read, but I doubt you care.

"We must stand strong my fellow watchers against the horde of red trolls."- The Couchpotato
Couchpotato is offline

Couchpotato

Couchpotato's Avatar
LazyGamer
RPGWatch Team

#3

Join Date: Oct 2010
Location: Potato Land
Posts: 9,542

Default 

July 19th, 2014, 16:21
Sorry but without Platige Image, they would never be able to do what they did.

I've seen Tomasz Baginski works before CDprojekt existed and eagerly waited for more. It was just a case of luck CDpr was near enough to grab his services.

Once the foundations were set, once Baginski made that 5 minutes long Striga standalone prologue for TW1, the franchise simply couldn't fail no matter the utterly bad engine used in the first game. It didn't stop at that. xbox release intro made for TW2 and killing monsters teaser for TW3 are again a sole reason to buy those games.

Toka Koka
joxer is offline

joxer

joxer's Avatar
The Smoker
RPGWatch Donor

#4

Join Date: Apr 2009
Posts: 6,093
RPGWatch Forums » Comments » News Comments » CD Projekt RED - How They Conquered Poland
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT +2. The time now is 00:13.
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright by RPGWatch