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Blizzard - Mike Morhaime on The Edge

by Woges, 2008-08-01 12:18:18

Some WoW players left for AoC but 40% have already returned to WoW's 10.9 million.

Morhaime said that players that leave WoW are often drawn back because of the content and service that Blizzard provides.

"Any massively multiplayer online game that launches today isn't just competing with the amount and breadth of content that we launched with back in 2004," Morhaime stated.

He said that other MMO companies entering the market are also competing with the service and content that Blizzard has been honing within World of Warcraft for nearly four years.

Morhaime expects that when the next WoW expansion Wrath of the Lich King launches later this year, more players will be compelled to return to WoW, which currently boasts 10.9 million subscribers.


Source: Blues News

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