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Wednesday - July 11, 2007
Thursday - December 14, 2006
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Wednesday - July 11, 2007

Sega - Interview @ GameSpot

by Dhruin, 11:43

Sega CEO Simon Jeffrey has spoken to GameSpot for E3, covering a variety of topics but touching on BioWare's Sonic RPG and Obsidian's Alien RPG.  Here are two clips:

Therefore, there was a degree of reinvention that was really called for. We felt that it was time to shake things up a bit, to do some really new stuff, and to do that with partnering with some of the best people and the genres in the world. So, the BioWare guys and us started to talk maybe 18 months ago, and this is what came out of it. And we're really excited about it. The DS is the fastest-growing gaming platform in the world. It's the only gaming platform that you can say is genuinely successful in every major gaming territory right now on a global basis. And RPGs are one of the leading genres there are.

So, we don't want to make it a dumb game, but we've talked about it being "my first RPG." We want it to appeal to traditional Sonic fans, but also traditional role-playing fans, and this whole new generation of handheld game players who are adopting the DS right now.

GS: Well, back to Western publishers. How are the two Aliens games coming along?

SJ: Again, neither will be shown at the E3 this year, but it's an incredibly exciting project. We're working very closely with [film studio 20th Century] Fox to make the launch of those games feel actually like a new Aliens movie is coming out, because the investment and the passion that's going into them from Gearbox, Obsidian, and from Sega itself are just really, really cool and very, very exciting. But I probably don't want to say anything more than that at this point in time.

 

 

Thursday - December 14, 2006

Sega - Hollywood IP Interview @ GameDaily BIZ

by Dhruin, 20:28

GameDaily BIZ has interviewed Scott Steinberg from Sega on the use of Hollywood IP in games - with obvious relevance to the newly-announced Alien RPG:

GameDaily BIZ: With Sega entering the Hollywood licensing business with His Dark Materials, Charlotte's Web and Alien, this is the third Japanese game maker, following Namco-Bandai and Capcom, that's getting into this business. Is this a new trend?

 

Scott Steinberg: I don't know about a trend. Japanese origin companies in general have realized they have got to get a little more Western with their content, and this certainly has fit the Sega strategy over the last almost three years where we have tried to balance our portfolio. With His Dark Materials, it's New Line as well as Scholastic because these are books, it's a trilogy of books that New Line is making into movies. So, the question is why we saw a time now to jump head long into licensed movie part of video games? Two years ago with the integration of Sega and Sammy, Japan recapitalized Sega and our mission has been to build Sega back up to prominence to a top three or top five leader in the interactive entertainment space. So our goal is to grow the business and we are on a very aggressive product road map that requires us to balance both the stuff we are building from our internal studios, but also goes out and gives us some leeway to buy larger scales licenses. So, we're active and we are getting more active and we've got more in the pipeline and there'll be more new stories in the upcoming months on how we are rounding that out.

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