Larian Studios - Thoughts on Game Journalism
Scoring is an issue in itself. As an editor, personally, I hate scoring. For awhile we didn't score our games; we brought it in eventually. I understand the need of it, and why it's useful, but it causes so many problems, with readers and PR. Idealistically I would like to eliminate scoring but that's not happening.
It's insane it can have such an impact. I was comparing numbers for Divinity II: The Dragon Knight Saga and Dragon Age II, because it had the same Metacritic rating (82). I went to look at the user scores for both games, and Dragon Age II had 73% user score on GameSpot, 70 on Amazon, and 42 on Metacritic, over thousands of votes. In our case it was much higher; our Metacritic fits more with our user score: 85 on GameSpot, 84 on Metacritic, 90 on Amazon. I know it's because it's purely PR machine work.
And if you look at the trends you see the initial Dragon Age II reviews were very high, and as you go over time...