Unsung Story - Editorial @ The Reticule
The Reticule takes a look at the kickstarter campaign for Unsung Story: Tale of the Guardians, and talks about how Playdek could of did better.
Crowdfunding Comment – Unsung Story
In recent crowdfunding updates, I’ve probably not done a fantastic job of hiding my enthusiasm for the Unsung Story project – I’d always have that little bit more to say on it, and my original write up betrayed my long-established interest in Yasumi Matsuno’s games. Considering the project’s recent but strangely narrow funding success, I’ve decided to take a closer look at some of the all too common mistakes made in a disappointing pitch.
So the Kickstarter is funded, as I never doubted it would be. But boy did this thing limp over the finish line. Its rise was meteoric at first: of its $600k target, $150k was taken in a single day and by the third day, half of the goal had been pledged. From here, the initial stretch goal ceiling – over $3 million – seemed within reach. Hilariously optimistic in retrospect, given the slow, slow crawl to $500k and the final push to just $660k weeks later.
Why was this such a problem pitch?
On one hand, the funding curve is perhaps exactly what you’d expect from the Yasumi Matsuno fanbase – fans of Final Fantasy Tactics, Tactics Ogre, Ogre Battle, Vagrant Story and the rest of the Matsuno back catalogue couldn’t open their wallets fast enough, but it’s a section of the audience that’s probably as small as it is passionate. If you didn’t know the name or hadn’t played many (or any) of his games, it was up to the Kickstarter pitch to convince you.
The pitch wasn’t awful as such, but it certainly wasn’t convincing either. Some highlights follow, many that should be all too familiar to anyone who has seen interesting pitches fail before.
Information aboutUnsung Story
SP/MP: Single + MP
Release: In development