WoW - Engame Ups and Downs @ MMORPG.com
David Souza considers the ups and downs of World of Warcraft's endgame.
Have you ever played a team sport? Baseball, Basketball? How about doubles tennis? If you have, you know that personal interaction is the most crucial element of teamwork. Communication is key to keeping the relationship between you and your teammates healthy and progressive. Good communication will lead to personal and team growth. Adversely, poor communication will lead to breakdowns of functionality and conflicts of the team's collective interest.
I've just told you what you most likely already know. So what's my point? Well, for anyone who has played the high end of many of the MMO's out there you have likely seen the difference between the endgame and how it affects the guild social dynamic. The endgames of many MMOs (certainly almost all of the most popular ones) follow a similar paradigm.