RuneScape - Interview @ Gamasutra
Gamasutra talks to Andrew Gower about RuneScape and the recent announcement that its subscriber base has surpassed 1 million.
What do you feel has been the biggest differentiating factor behind RuneScape's popularity in making it to the one million subscriber milestone?
AG: I think one of the biggest things is the game's continual updates. We're constantly adding to the game, bringing new stuff in and improving it. It's interesting, but with each addition, we see surges of growth.
We saw a huge surge with our recent addition of player houses, and again with our recent graphics update. The fact that we keep updating it, adding more to the experience, I think is key. Plus, people like having things to look forward to.