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Atari - D&D rights extended to 2017
by Dhruin, 2007-07-20 13:14:57
Atari announced a couple of days ago that they have signed a deal with Hasbro to extend their D&D rights to 2017, while selling back the rights to nine other properties:
New Strategic Agreement With Hasbro Concerning The Dungeons & Dragons Franchise
DIGITAL GAMING RIGHTS TO BE SOLD BACK TO HASBRO FOR 19.5 MILLION US DOLLARS
Lyon, France, July 18, 2007 – As part of the relaunch strategy announced by the Group on June 21 and the Group’s plan to focus its investment on major franchises with significant potential, Infogrames Entertainment SA (Euronext 5257) today announced the signing of a new agreement with Hasbro concerning:
- the extension until 2017 of the exploitation of the intellectual property rights to the Dungeons & Dragons universe, under an exclusive license covering all interactive formats, including online and wireless.
The agreement covers all current and future products that are part of this universe, including NeverWinter Nights, Baldur’s Gate, etc.
Two new games have already been announced for fiscal 2007-2008: NeverWinter Nights 2 Expansion Pack for PC and Dungeons & Dragons Tactics for PSP.
- the purchase by Hasbro of digital gaming rights (online and wireless) to nine franchises (Monopoly, Scrabble, Risk, Game of Life, Clue, Yahtzee, Battleship, Boggle and Simon), for 19.5 million dollars (*). This sale will have no significant impact on revenue for the current fiscal year.
“This agreement represents a reaffirmation of our partnership with Hasbro. It is an important step in our business strategy that will allow us to keep and strengthen a franchise with significant potential, while giving the Group additional resources to invest in the relaunch of its publishing business. Dungeons & Dragons is one of the Group’s historic intellectual properties on which we plan to expand our business, relying on one of the largest and most active gamer communities in the world of video games,” commented Patrick Leleu, Chairman and Chief Executive Officer.
(*) of which, 4 million dollars shall be paid to Atari Inc