Guild Wars - State of the Game @ Official Site
This week's State of the Game article takes a closer look at balanced builds in Heroes' Ascent.
When it comes to Heroes' Ascent many people use the term "gimmick" when defining most team-builds because they compare the builds to GvG. The problem with that comparison, however, is that Heroes' Ascent and Guild Battles have different objectives. The objective in every Guild Battle is to kill the enemy Guild Lord (or give each player on the opposing team 60% Death Penalty). The objectives in Heroes' Ascent, though, change with each map. The criteria for determining whether a build is balanced or "gimmicky" are essentially different for Heroes' Ascent than for Guild Battles. Also, gimmick builds in Heroes' Ascent are often used to farm fame in the first map or two, while balanced builds are used to progress all the way to the Hall of Heroes.
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