Bethesda Softworks - Interview @ Gamasutra
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April 16th, 2009, 13:03
In my mind, Bethesda's biggest concern should be to stop trying to endlessly impress people - and simply start hiring people who understand gameplay and writing.
When the basics are properly established, THEN they can go out of their way with the hype and over-indulged aesthetics.
The result would be both success and respect.