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Default Marketing of Dragon Age

September 29th, 2009, 20:43
Did it lower your opinion about the game? A quote from EA boss John Riccitiello refered to Bioware games as having "a built-in audience", so this naturally leads to marketing wanting to reach new audiences. Do they take their core-audience for granted, or rather do they need to take their core-audience into concideration?

EA's chief creative officer Rich Hilleman was quoted saying:
"EA now typically spends two or three times as much on marketing and advertising as it does on developing a game".
Wow! Certainly proves our resident EA-hater DArtagnan right. When you throw that much money around, the marketing department obviously is calling the shots. Where does that leave the people who's actually crafting the game? I'd certainly would like to believe they're completely divorced from the current ad-campaign, but then you're reminded that the lead designer likes this new shit.
Last edited by hishadow; September 29th, 2009 at 23:14.
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