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May 27th, 2011, 05:20
I don't think anybody expects the lack of DRM to increase sales. But what we're looking for here is little to no negative impact in sales numbers when DRM is removed. If a game without DRM sells as well as another game in its genre with DRM, then the argument can be made: Why have DRM at all? Why punish paying customers if the end result is the same?

I know there are two sides to this argument, and many folks think that no DRM will reduce sales dramatically (this is certainly the stance of every other publisher on the planet). But what's really admirable about what CDPR is doing is that they are willing to take a chance on the other side of the argument and provide a tangible data point that will go a long ways in either confirming or refuting the notion that the presence of DRM has anything at all to do with the sales numbers of a AAA PC game.

I applaud them for taking on this grand experimentů
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