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June 22nd, 2011, 11:02

The reason for going iOS is easy money, not "niche" market complex games. It's simply the new gold, which will last for a while. If you want to earn big cash in that market, you want to appeal even broader than PC/Console - because the market segment has even fewer "enthusiast" gamers. It's all about trying to capture the casual mindset with whatever you can.

Also, given the pricing model - it's the accepted standard to have games that don't last long. So, naturally the focus will be on getting attention, not keeping it. You just want people to pay 5$ - which doesn't require longevity at all.




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