BioWare - Interview @ Sarcastic Gamer
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October 10th, 2011, 11:15
I certainly can't blame them, though I don't recognise the appeal in their vision.
Also, I'm not fully convinced that they're doing something that's going to benefit them long-term. Human nature is to focus and obsess once a clear and specific goal has been established. The top people seem to have this vision of reaching the biggest number possible in terms of sales. That's exactly the kind of goal that will tend towards the exclusion of everything that doesn't help that number grow.
The problem is that it's not a common trait to think long-term when you obsess.