Larian Studios - Should Indies Go Retail?
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January 31st, 2012, 07:06
To my understanding, while the PC retail market is dead as a doornail in the U.S., it is still doing pretty decently in a lot of European countries.
For example, according to the Newzoo survey, about 2/5ths of U.S. PC entertainment software sales is boxed (i.e. - not digital). However, this value is 2/3rds in Germany, 3/5ths in France, 3/5ths in the UK, 3/5ths in Italy, etc.
I generally agree that retail is risky, but it still represents a good chunk of global PC sales. If you feel a little bit more confident, it might be worth going for retail at least where it still sells.
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