That very lovely Witcher 2 intro cinematic - the one with the bloke on the boat and the blood - was the "most expensive asset we ever created", developer CD Projekt Red told Eurogamer.
Said studio managing director Adam Badowski: "It was a huge budget. But we probably can't tell how big."
Pretending we didn't hear, we pressed him. Half as much as the Xbox 360 project cost - a full year's wage for a full team of developers?
"No, no!" denied Badowski. "But it was a significant part."
"For sure that was the most expensive asset we ever created," chimed head of marketing Michal Platkow-Gilewski.
CD Projekt Red press-released the lavish cinematic, and was quick to announce that more than one million people had watched it.