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April 22nd, 2012, 13:11
Personally I'd say : Omit these *huge* fairs completely and do more work on the basis ! Visit smaller cons, for example. There, you have the possibility to meet the target group directly whereas things like the E3 are on the one hand good for generating mass appeal, but can on the other hand give no guarantee that the desired target group is actually met.
Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. (E.F.Schumacher, Economist, Source)
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Alrik Fassbauer

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