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April 23rd, 2012, 00:10
Originally Posted by Alrik Fassbauer View Post
Personally I'd say : Omit these *huge* fairs completely and do more work on the basis ! Visit smaller cons, for example. There, you have the possibility to meet the target group directly whereas things like the E3 are on the one hand good for generating mass appeal, but can on the other hand give no guarantee that the desired target group is actually met.
But it's exactly the point why they are doing it. they want to reach those who might be just outside of their target and want to convert them.
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