Gamasutra - Steam sales: How deep discounts really affect your games
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July 26th, 2012, 12:44
Originally Posted by
Is Steam trying to become a form of Aldi, too ?
The models are very different. Steam is actually relying on prices being high most of the time, in order for high cut (60+%) sales to grab the consumer. Aldi keeps prices low across the board in general so the consumer feels they will get good value whenever they visit (and they have some smart thinking as well - most supermarkets in the UK pay almost nothing to the till attendants, Aldi, on the other hand, look for more highly skilled/experienced attendants and pay them better, but employ fewer of them and use them more efficiently).
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