The most interesting thing about Casual Connect? How weird anyone who sells software in the old school way is made to feel. Here's what I do: I write a game. I give it to you in return for a set number of dollars. Then we part ways, and you never have to look at my pale, beardy face again.
This model is so incredibly retro now! Pay money for a game? Nonsense! Everyone real makes their money with microtransactions and advertising and nickle and diming you for packs of 100 Dragon Bux you can use to make your zombie ninja pirate dragon grow faster. And if you make money any other way, people in suits will act very nervous and not make eye contact with you anymore.
If you end up at Casual Connect and talking to actual grown-up business people, I suggest you do what I did: Have a firm, manly handshake. Make eye contact. Say "monetize" and "ARPU" as much as possible. And then pee yourself.