RPGWatch Forums - View Single Post - Ubisoft gives up on DRM
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September 5th, 2012, 15:56
Originally Posted by dteowner View Post
We've fought the same battle in automotive for years with the make/buy calculations, and it seems that it usually boils down to picking the intangible factors that will justify what the powers-that-be want to do and throwing the rest of the factors in the crapper.
So to UBI this online DRM was just a business model based on some figures made by suits, not geared towards customer satisfaction as I doubt that they have done any research about this important matter. This business model has failed and UBI realised this which I am sure is because of their sales figures rather than customer feedback as they claim, and they are changing it now. I am happy for this, but there is nothing new here, we have seen this on much larger scales in the health, education and social services sectors in addition to industry.

One question though - are they going to remove this online DRM from their previously published games?
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