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November 10th, 2012, 11:08
A very interesting story. I think it shows that EA execs are aware that although ME3 sold well ($200m at retail) and DA2 made a profit despite lowish sales (short development cycle), these profits were realized by eating into the value of the brand. I thought the execs were too high in their ivory towers to understand this. Just waiting now for EA to assume direct control of their "divisions" in Edmonton and Montreal.
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