Diablo 3 - How the endgame failed @ PC Gamer
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November 14th, 2012, 14:05
The primary issue with DLC is that they can offer pretty much anything and charge 1-10$ for it. It's at that price range that most people stop caring about the actual use of what they get for their investment. This makes it trivially easy to profit from - once you have a base game as a platform in place.
That's what EA means when they want to provide games as a service. It's an extremely detrimental thing for core gamers - but since the core gamers aren't calling the shots - it's a lost cause.