But none of this bothered the family until Peter Jackson's films. It was the release of the first film of the trilogy, in 2001, that changed the nature of things. First, it had a prodigious effect on book sales.
"In three years, from 2001 to 2003, 25 million copies of Lord of the Rings were sold -- 15 million in English and 10 million in other languages. In the United Kingdom, sales went up by 1000% after the release of the first movie in the trilogy, The Fellowship of the Ring," says David Brawn, Tolkien's publisher at HarperCollins, which retains the English-speaking rights, except for the United States.