Bioware Doc Greg Zeschuk Interview
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April 11th, 2013, 11:26
Yes, it clearly shows that they're businessmen being interested in the business side of things more than the art. Not that it has been much of secret these past 8-10 years.
But I wish people who keep blaming EA for how Bioware turned out would read articles like that.
EA was the perfect match for what Bioware wanted to do, really.
As for Greg - he's being quite delusional about the response to Dragon Age 2 and Mass Effect 3. He seems to think the negative backlash was because they "dared" to create controversial characters and because they made aggressive choices (oh my, how brave of them to streamline everything like everyone else) - and like all PR people in the AAA segment, he REALLY wants to focus on how lots of casual people enjoyed all the casual changes.
Then again, if the amount of people liking your game is more important to you than the level of dislike the people who're passionate about games in general is - then I can see his point.
I believe Michael Bay agrees with him.