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December 28th, 2006, 22:15
Originally Posted by txa1265 View Post
Well … what the heck *other* hope do we have?!?!
As far as any effort to 'brand' the PC there is no other hope. On the flip side, the PC has succeeded nearly 3 decades without being branded.

Clearly, Microsoft believes that the continued viability of PC gaming requires that the PC be branded… but it's possible they could be wrong. In my experience, most pundits that predict this or that about the PC gaming industry miss their mark.

Still, I think it would be a big plus for PC gaming to operate under some kind of branded identity that makes a PC game as recognizable, from a marketing perspective, to a console game.

If nothing else, the smaller, consistently sized PC gaming boxes of the last few years sure make organizing my collection of PC games a heck of a lot easier.
If I'm right but there is no wife around to acknowledge it, am I still right?
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