Fallout 3 - The Long Tail
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February 15th, 2007, 17:23
It seems quite possible to me to make a game for a niche audience and be successful. By it's very definition, you have a specific direction to go in. and you can trim costs by focusing from the very first on a clear goal. You don't have to spend millions marketing it to the entire universe, and all you have to do is meet the expectations of a target group, not a vague amalgam of Everyman the Casual Gamer. If you could sell the games by download, that would make them even cheaper to produce.
Of course, you wouldn't have the huge volume of sales, but if you could create a franchise/installment selling mode, you'd have a steady stream of pretty dependable revenue.
Where there's smoke, there's mirrors.
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