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February 25th, 2008, 18:30
Originally Posted by Avantenor View Post
For example Warner already entered the market. They are to big to get swallowed by EA. With games becoming more and more interesting to the mainstream there is a lot of money that can be earned. Compared to several other entertaining companies even ActiBliz und EA are lightweights. In Germany television broadcasts just entered the market, Pro7Sat1 holds shares from ZeniMax, RTL is going to publish more games. You're right when you say that EA and ActiBliz will dominate the market for the next years, but that's not forever. I believe they have to grow if they don't want to get swallowed themselves (at least EA)
I think what he meant is that retail space, especially in the US, is limited and therefor much easier to get for the most "attractive" products. Which are the ones sold by the biggest publishers because they have proven that their products circulate fast.
The shelf space occupied by EA Sports, The Sims and WoW is locked. Nobody else will get it unless the financial arguments are crystal clear.

Entering the market may be manageable, but selling significant numbers is hard.

The big media companies tried to enter the games business before. They all failed because their timing in the console cycle was wrong. This time they are better prepaired though.
Please note that for a giant like Time Warner only mainstream success is attractive. A niche product here and there may be okay, but generally speaking they are working on million-sellers.

Pro7 invested in ZeniMax?
Last edited by Gorath; February 25th, 2008 at 18:39.
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